Advertising Policy

Our advertising policy sets out the standards we hold ourselves and our advertising partners to, ensuring all promoted content is accurate, responsible, and compliant with international regulations.

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Overview

FreeBetDeal operates as an advertising and affiliate marketing website in the online gambling sector. As such, we are subject to gambling advertising regulations and are committed to upholding responsible advertising standards in everything we publish.

This policy applies to all advertising content on FreeBetDeal, including casino bonus listings, sportsbook promotions, affiliate banners, sponsored listings, email marketing, and any social media content published by FreeBetDeal.

Our Advertising Principles

Regulatory Compliance

FreeBetDeal’s advertising practices are designed to comply with the following regulatory frameworks:

Bonus Advertising Standards

Casino bonuses and free bets are a core part of what FreeBetDeal promotes. To ensure accuracy and fairness, we apply the following standards to all bonus listings:

• All bonus amounts are displayed inclusive of relevant terms (e.g., “100% up to £100 — 35x wagering requirement”).
• We display wagering (playthrough) requirements prominently and do not hide them in footnotes.
• Minimum deposit requirements are always stated.
• Bonus validity periods are stated where provided by the operator.
• Game restrictions (e.g., “slots only” or “excluded games”) are disclosed.
• We link directly to the operator’s full Terms and Conditions for every bonus.
• We investigate and remove any bonus listing that we find to be materially inaccurate or no longer available.

⚠️ Bonus terms change frequently. While we update our listings regularly, we always recommend checking the operator’s official website for the most current bonus terms before registering or depositing.

Social Media Advertising

Where FreeBetDeal publishes content on social media platforms (including but not limited to Instagram, X/Twitter, Facebook, TikTok, and YouTube), we apply the same advertising standards as our website. Additionally:

• All social media accounts and pages will display 18+ and responsible gambling notices in our profile/bio where possible.
• We do not pay influencers, streamers, or content creators who have a primarily under-18 audience to promote gambling products.
• All paid partnerships and sponsored posts on social media are clearly labelled with #ad or equivalent platform disclosure tools.
• We do not publish gambling advertising on social media platforms where age-targeting is not available.

Advertising We Will Not Accept

FreeBetDeal will not publish or promote advertising that:

• Promotes unlicensed or illegal gambling operators in any jurisdiction
• Targets or is likely to appeal to individuals under 18
• Makes misleading claims about the ease of winning or the likelihood of profit
• Features celebrities who appeal predominantly to under-18 audiences
• Suggests gambling is a solution to debt or financial problems
• Links gambling participation to sexual, social, or financial success
• Exploits the urgency of a free bet offer to discourage responsible decision-making
• Targets individuals who have self-excluded from gambling

Reporting Concerns

If you believe any content on FreeBetDeal breaches this advertising policy, please contact our compliance team:

You may also report advertising concerns to the ASA at asa.org.uk.

📧 Email: info@freebetdeal.com